Joe Rogan Signs New Multiyear Spotify Deal Worth About $250 Million
Joe Rogan is staying with Spotify under a new multiyear licensing deal, and the Wall Street Journal put the estimated earnout at about $250 million.
Spotify announced the renewal on Thursday and did not disclose the money. The Journal, citing people familiar with the matter, said the terms are similar to the deal Rogan signed in early 2024, which carried the same estimated payout. New episodes of The Joe Rogan Experience will keep landing each week on Spotify and on other platforms.
“The partnership with Spotify has been an amazing fit, and they’re incredible to work with,” Rogan said in a statement. “I’m extremely happy and excited to continue with them for years to come.”
The show is the reason the number is that large. It was the top podcast on Spotify, YouTube, and Apple Podcasts in 2025, and Reuters reported more than 18 million followers on Spotify and more than 21 million on YouTube.
Those Spotify followers have made it the most-followed podcast on the service since the partnership began in 2020. Edison Research also ranked it the No. 1 podcast in the United States in the second quarter of 2026, measured by reach.
Spotify framed the renewal around that run. “Six years later, JRE remains a defining show on Spotify, with a massive global audience and a format built around the wide-ranging, long-form conversations that have become its signature,” the company said.
The first Spotify contract, signed in 2020, made the show exclusive to the platform. The 2024 renewal ended that lock and sent full episodes back to YouTube, Apple Podcasts, and Amazon Music. This deal keeps that wider distribution in place.
Rogan, 59, started The Joe Rogan Experience in 2009. The UFC color commentator built the audience on long interviews that jump from comedy and politics to science and mixed martial arts, and the cage is still part of the reason combat-sports fans treat the show as appointment listening.
He came up as a comedian and actor, then became one of the voices of the UFC’s rise in the 2000s. Fighters, coaches, and matchmakers still sit across from him, and clips from those conversations move through the sport the same week they post.
The 2024 election cycle turned the show into a campaign stop, including interviews with Donald Trump and JD Vance, and Rogan endorsed Trump before that vote. Spotify renewed him anyway. The controversies around the show have not been enough to end the partnership.
For the UFC, the deal keeps its most recognizable commentator on the biggest podcast in the business for years, not months. Rogan is still cageside for the promotion’s biggest nights, and the Spotify contract does not pull him off those broadcasts.
Nothing in the announcement changes his fight-night role. What it does is lock the show that sits next to that job, at a price the Journal again put near $250 million, with episodes still free to run beyond Spotify.
